Which cookies lifetrusty.com sets, why they exist, and how to control advertising and analytics cookies.
Last Updated: September 25, 2026
Table of Contents
- Our Commitment to You
- What Cookies Are
- How This Cookie Policy Uses Them
- Categories of Cookies on lifetrusty.com
- First-Party, Third-Party and Session Cookies
- Advertising Cookies and Your Opt-Out Choices
- How to Manage Cookies in Your Browser
- Children and Cookies Under COPPA
- Changes to the LifeTrusty Cookie Policy
- How to Contact Us About Cookies
Our Commitment to You
This LifeTrusty cookie policy explains, in plain English, which cookies and similar technologies run on lifetrusty.com, why they are there, and how you stay in control of them. The LifeTrusty Health/USA Team believes you should be able to read a health guide without wondering who is watching.
- Choice: non-essential cookies are never required to read an article.
- No sale for money: we do not sell cookies or personal information for money.
- Full transparency: every category below lists its purpose and its provider.
- Controls included: opt-out links for advertising and analytics are on this page.
Cookies and data use are also covered by our Privacy Policy.
What Cookies Are
A cookie is a small text file placed on your device when you visit a website. It lets the site remember actions and preferences — such as language, region or whether you have signed in — and it helps publishers understand how the site is used.
Similar technologies work the same way: local storage, pixels, software identifiers and device fingerprinting signals. This Cookie Policy groups all of them under the word “cookies.”
How This Cookie Policy Uses Them
On lifetrusty.com, cookies serve four practical purposes:
- Keeping the site working: security, load balancing, caching and form protection.
- Remembering preferences: interface choices you have made.
- Measuring usage: Google Analytics 4 shows which guides are read, from which countries and on which devices, so we can improve our content.
- Advertising: when advertising (including Google AdSense) is enabled, cookies help select, limit and measure ads.
We do not use cookies to collect sensitive health information about you, and cookies are never used to decide what editorial content you are shown.
Categories of Cookies on lifetrusty.com
| Category | Purpose | Typical cookies |
|---|---|---|
| Strictly necessary | Security, load balancing, caching and core site operation. Without these the site cannot function. | Cloudflare security cookies (__cf_bm), LiteSpeed cache variation cookies, WordPress essentials (wordpress_test_cookie) |
| Functional / preferences | Remember choices such as dismissed notices or interface settings. | Preference cookies set by our theme or plugins |
| Analytics | Aggregate measurement of traffic and content performance. | Google Analytics 4 (_ga, _ga_<container-id>) |
| Advertising | Select, limit and measure advertising when ad networks are enabled, including frequency capping. | Google AdSense / ad measurement cookies |
| Embedded and external services | Content we embed or link to, such as newsletter forms or videos. | Mailchimp forms, media embeds where used |
- Strictly necessary cookies cannot be switched off through a consent tool because the site would not work without them.
- Analytics and advertising cookies can be blocked or deleted at any time, and opt-out links are provided below.
First-Party, Third-Party and Session Cookies
- First-party cookies are set by lifetrusty.com itself and are under our control.
- Third-party cookies are set by other companies whose services appear on the page — for example Google (Analytics, AdSense) or Mailchimp (newsletter delivery). We do not control them; those companies set them under their own policies. Google’s practices are described in How Google uses information from sites and apps that use our services.
- Session cookies are deleted when you close your browser.
- Persistent cookies remain until they expire or until you delete them — analytics and advertising cookies are usually persistent, while security cookies are short-lived.
Advertising Cookies and Your Opt-Out Choices
You can opt out of personalized advertising. Under U.S. privacy guidance from the FTC on online tracking, we give you clear ways to control advertising cookies:
- Google Ads Settings: control or disable personalized ads served by Google at adssettings.google.com.
- NAI opt-out: opt out of interest-based advertising from participating companies at optout.networkadvertising.org.
- DAA opt-out: use optout.aboutads.info to opt out across participating U.S. ad networks.
- Analytics opt-out: install the Google Analytics opt-out browser add-on.
- Sale or sharing: we do not sell personal information for money. Where advertising activity is legally treated as a “sale” or “sharing” under laws such as the CCPA, you can exercise that opt-out through the links above or by contacting us — see Do Not Sell My Personal Information in our Privacy Policy.
How to Manage Cookies in Your Browser
Nearly every browser lets you view, block and delete cookies in its privacy settings. Blocking strictly necessary cookies may break parts of the site — caching, spam protection and forms — but you will still be able to read every guide.
- Chrome, Firefox, Safari and Edge: open Settings → Privacy and security → Cookies.
- Mobile browsers: use the site settings menu to block third-party cookies.
- Do Not Track: browsers still send a “Do Not Track” signal, but there is no single U.S. standard for honoring it; the industry opt-out links above are the reliable control.
Information on protecting your privacy online is also available from CISA.
Children and Cookies Under COPPA
lifetrusty.com is not directed to children under 13, and we do not knowingly set cookies to collect personal information from children under 13, as required by the Children’s Online Privacy Protection Act (COPPA). If you believe a child has provided personal information through a newsletter sign-up, contact us through our contact page and we will delete it.
Changes to the LifeTrusty Cookie Policy
We may update this Cookie Policy when the technologies, providers or legal requirements on this site change. The latest version always appears on this page with an updated “Last Updated” date. When a change is material, we will say so clearly on this page.
How to Contact Us About Cookies
Questions about this Cookie Policy are welcome — a real person on The LifeTrusty Health/USA Team reads them.
- Email: [email protected]
- Contact form: lifetrusty.com/contact-lifetrusty
Related documents: Privacy Policy · Terms of Service · Editorial Policy · Medical Disclaimer
Reminder: LifeTrusty is an independent editorial publication, not a licensed healthcare provider. Content is for informational purposes only — see our Medical Disclaimer.